What is Google AdWords?
Google AdWords is Google’s advertising program that allows you to create simple, effective ads and show them to people searching online for products or services related to your business.
Is it possible to show your ads only to the “Most Relevant Audiences”?
The keyword-based advertising shows your ads to the most relevant audiences. For example when a user visits Google search and enters a keyword “plumber Sydney” Google displays a variety of relevant search results, such as links to articles containing plumbing advice, or websites dedicated to popular plumbers. Google also displays AdWords ads that link to online businesses offering plumbing, gas fitting and services related to the query.