Facebook, undoubtedly is the leading platform to spend your social media advertising dollars. Facebook has over 2.2 billion users worldwide, 1.74 billion of which are active on any given day.
With Facebook Advertising, you can select your target audience easily.
For example, if you have a business targeting males of a certain age group e.g 25-34, living across a certain city or suburb and only having specific interests, you can customise your audience accordingly. Facebook’s new audience selection metrics lets you show your ads to exactly the right kind of people, which ensures better ROI. With Facebook advertising, you can target your audience with various ad formats and targeting parameters;
Location
Age
Gender
Keywords
Education
Workplace
Relationship Status
Relationship Interests
Languages

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