digital marketing Articles

Google Ads allows you to propel your website in the first Google results. It is an important lever for your visibility as well as for attracting more prospects and customers. What is Google Adwords advertising? To start, here is the difference between SEO and SEA,...

It's not uncommon for small businesses to have limited marketing expenses. However, outcomes can be modest even with a limited marketing budget. The key is in the manner in which those marketing dollars are dispersed. Use the information provided here to assist and...

Search engine optimisation (SEO) is essential to online marketing in Australia. It involves optimising a website or a web page to rank higher in search engine results pages (SERPs) for specific keywords and phrases. One of the key elements of SEO is content. In this...

The arrival of AI as an online tool accessible to all will profoundly change many professions. This is particularly the case of online marketing, which radically sets changes thanks to artificial intelligence. We analyze below what changes we can expect and how much...