How can digital marketers get influenced by the social media psychology?

Posted on October 30th, 2019 by Clickbiz Australia

Many digital marketers think about the methods to influence the emotions of their audience fluently. Sometimes people search for fixing ways to take the desired action by controlling the minds of the targeted customers. Psychological studies show the influencing methods through which it becomes easy for you to get inside the minds of social media consumers.

The excellent knowledge about social media psychology can help digital marketers to become an effective one by meeting the desired share counts. It helps in enhancing the marketing engagement as well as leads to positive interactions.

Efficient social media psychology methods to make digital marketing perfect

Some of the best studies related to social media psychology which helps in transforming your annoying digital marketing into the contagious or compelling one:

  • Use the happiness bug: Everyone is aware of the fact that happiness is a crucial factor in today’s time. One of the significant psychology researches has revealed that emotions can get spread in the same procedure, especially online. Generally, it refers to as emotional contagion, and there is no cure yet known to marketers. In short, terms, once the readers have read or consumed your content, then there is an excellent chance that they might catch your tone.
  • Share reflective content: Following others on social media can be a safe step for highlighting digital marketing perfectly. Digital marketers are socially acceptable when they start sharing effective content with others. The number of shared posts can increase the marketing business effectively. The more people have shared the content with friends, colleagues, and family; the more likely, your digital marketing is getting popular.
  • Know the exact reason for sharing: It is beneficial to go through the precise cause for the sharing. Normally, sharing content is part of self-fulfillment plus relationship People who start sharing content can be due to several reasons. Like they might want to support the cause, want to stay connected, self-fulfillment, or entertainment.
  • Make it all about the users: If the digital marketers are sharing their thoughts and the content based on the thinking of the users, then it can highlight the importance. People will like to share the content which they find interesting as well as knowledgeable. That is why; you need to work on the needs of the user’s content, which can give pleasure to the minds of the readers.
  • Fix the digital marketing issues: It is a wastage of time if you are taking about your brand or products all the time. However, if you are talking directly to the targeted audience instead of appealing for the desired actions, then it can make a significant difference. It would help if you chose the words correctly, which can highlight your importance as well as the services offered by you.


It is practical first to learn the various skills as well as professional knowledge if you want to become a proficient digital marketer.

5 ways to boost your SEO Quickly

Posted on October 30th, 2019 by Clickbiz Australia

Search Engine Optimization can drastically boost up your website ranking. Here, you will find five ways to improve your SEO quickly and in the result of which your website ranks at the top.

  1. Publish Relevant Content

Quality content remains the top driver for keeping your SEO rankings at the top. There is no other substitute for publishing the relevant content at your site. Quality content over your website intentionally increases the users’ traffic on your site, in the result of which, the relevance and authority of your site get improved. For publishing the relevant data on your website, use more and more SEO friendly keywords and place them in the right place in your content.

  1. Update Website Content Regularly

You may have noticed that the users and you feel pretty confident about the content over your site. In the same way, Search Engines feel the same. If you update the content over your site regularly, it becomes the best indicator of the relevancy of your site. So, you must ensure to update the fresh content at your website regularly. Set a schedule and audit your content. Make updates in your content wherever needed.

  1. Publish Metadata

There is a space between the “Heading” tags on each page of your site when you design your website. This space is meant to insert information or metadata about the entire content that you are going to publish on your webpage. The UMC web team will have pre-published this metadata for you on your site if you have a CMS website produced by them. However, to boost up the website ranking through search engine optimization, you need to review and update the metadata regularly on your website.

  1. Get a link-worthy website

It will be best if you focus on creating the relevant links for your site within the text updated by you. Make sure you write out the names of the destination, instead of writing “click here” on the links. You must know that the word “Click here” has no search engine value after the attached URL to it. Whereas, the name of the destination written by you is rich with keywords and helps in improving the search engine ranking of your site as well as the page you link at your webpage. For linking the keywords, always use descriptive links. These links not only improve the SEO (Search Engine Optimization) but also increase the readers’ traffic over your website. This traffic even includes disabling persons and persons who use screen readers.

  1. Use Alt Tags on your website

You can always use alt tags to describe the visual video media on your site. Alternatively, you can even use text descriptions for this purpose. The alt tags help and allow different search engines to locate your page in the domain, which is very important for improving the ranking of your site. It is crucial, especially for those readers who are using text-only browsers and screen readers. There are many methods to do so that you can take help from any.


Google AdWords Specialist Challenge 2018

Posted on March 20th, 2019 by Clickbiz Australia

Paul Singh, our Head of Digital Media is on the wall of fame again this year by winning Google’s recognition award for successfully completing the Google AdWords Specialist Challenge 2018! Congratulations Paul Singh for achieving this accreditation for two years in a row.

His proficiency in AdWords has been recognised once again as he achieved the following Google Advance certifications in:

  • Search Advertising
  • Display Advertising
  • Google Mobile Advertising
  • Video Ads
  • Shopping Advertising

With his expertise in online marketing and outstanding customer service skills, Paul has become a go-to person for all our clients looking to boost their online presence and improve ROI. He truly believes that Excellence is not a skill, it’s an attitude (by Ralph Marston), which is why he’s always willing to go an extra mile for his clients.

We at Clickbiz Australia are very thankful to all our prestigious clients for their ongoing support. We truly believe they have been a solid block in our foundation.

Our excellence today is due to your outstanding trust and we will continue to provide you with the best and most effective form of online advertising.

Your Own Dedicated Account Manager

Posted on March 20th, 2019 by Clickbiz Australia


With each Advertising Campaign, you get a Google accredited & Qualified account Manager. Your
one point of contact for Ad-creation, Performance & Reporting analysis.

Where our solutions come from

Posted on May 8th, 2019 by Clickbiz Australia

Need assistance in your Google or Social Media advertising? Connect with us to get latest industry insights on online marketing. Partner-up with professionals that specialize in digital advertising realm.